{"id":360,"date":"2025-06-11T08:58:09","date_gmt":"2025-06-11T08:58:09","guid":{"rendered":"http:\/\/www.ozelegitimakademi.org\/?p=360"},"modified":"2025-08-05T16:01:35","modified_gmt":"2025-08-05T16:01:35","slug":"expired-listing-letters-that-work-free-templates-tips","status":"publish","type":"post","link":"http:\/\/www.ozelegitimakademi.org\/index.php\/2025\/06\/11\/expired-listing-letters-that-work-free-templates-tips\/","title":{"rendered":"Expired Listing Letters That Work: Free Templates &amp; Tips"},"content":{"rendered":"<p>Reaching out to owners of expired listings is a prime opportunity for agents. A well-crafted, personalized, empathetic, and solution-focused letter can turn cold leads into clients. Below are seven expired listing email templates, along with tips for writing and customizing your own.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"626\" height=\"749\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The Close\u2019s Expired Listing Letter Templates\" class=\"wp-image-114883 lazyload\" style=\"width:643px;height:auto\" data-src=\"http:\/\/www.ozelegitimakademi.org\/wp-content\/uploads\/2025\/06\/Screenshot-41-1.png\"><\/figure>\n<\/div>\n<div class=\"text-center\">\n    <a class=\"button  \">Download The Close\u2019s Expired Listing Letter Templates<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Include\">1. Include agent &amp; neighborhood statistics<\/h2>\n<p>Check out the example below for an expired listing letter that goes beyond just claiming local expertise \u2014 it proves it. The agent uses hyperlocal market stats to demonstrate real knowledge and includes a clear next step for the homeowner.<\/p>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_893e3c53d625a120af5dfda1278aabb0-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_893e3c53d625a120af5dfda1278aabb0-inner\" class=\"mx-64 mb-64\">\n<p>Dear [<mark class=\"has-inline-color\" style=\"color: #e69138\">Homeowner Name(s)<\/mark>],<\/p>\n<p>As an agent in [Neighborhood\/City], I study the market closely and watch which homes sell and which don\u2019t. I\u2019ve noticed you put your home on the market but didn\u2019t sell. I realize there are many reasons homes don\u2019t sell, and one of those may have been that you simply decided not to move. If that is the case, this letter may not interest you.<\/p>\n<p>However, if you still want to move, here is some information that may be useful:<\/p>\n<p>Last year, homes in the [<mark class=\"has-inline-color\" style=\"color: #e69138\">insert neighborhood\/city\/etc<\/mark>] sold for an average of [<mark class=\"has-inline-color\" style=\"color: #e69138\">insert percentage<\/mark>]% of the asking price. Many of my clients are surprised to learn homes are selling for the asking price, if not over the asking price.<\/p>\n<p>[<mark class=\"has-inline-color\" style=\"color: #e69138\">Insert Valuable Data\/Statistics<\/mark>, for example: <em>According to the National Association of Realtors, the median existing single-family home price was $418,000 in April 2025, up 1.7% from April 2024. Additionally, according to the monthly REALTORS<sup>\u00ae<\/sup> Confidence Index, properties typically remained on the market for 29 days in April 2025, down from 36 days in March 2025.<\/em>]<\/p>\n<p>As a real estate professional, I completely understand the stress of putting your home on the market. I pride myself on minimizing that stress by taking a very honest and comprehensive look at your situation and goals.\u00a0 If you\u2019re still considering a move, I\u2019d be happy to provide a no-obligation move analysis. This includes an overview of your goals and my honest opinion about whether they\u2019re achievable in today\u2019s market.<\/p>\n<p>I hope this letter finds you well, and please feel free to contact me anytime.<br \/>\nRegards,<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>]<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_893e3c53d625a120af5dfda1278aabb0-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<p class=\"has-text-align-center\"><em>Based on original script (Source: Breakthrough Broker)<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"512\" height=\"407\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Screenshot of custom market report landing page\" class=\"wp-image-102372 lazyload\" data-src=\"http:\/\/www.ozelegitimakademi.org\/wp-content\/uploads\/2025\/06\/unnamed-53.png\"><figcaption class=\"wp-element-caption\">Custom market report landing page (Source: <a href=\"https:\/\/realgeeks2022.dropmark.com\/1115053\/30521260\" target=\"_blank\" rel=\"noopener\">Real Geeks<\/a>)<\/figcaption><\/figure>\n<\/div>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Real Geeks<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Offer\">2. Offer a resource guide<\/h2>\n<p>This expired listing letter includes a helpful guide that addresses common questions and concerns. Many homeowners feel overwhelmed after a failed sale, so offering immediate value \u2014 like a free, relevant resource \u2014 can make a strong impression. This brief letter delivers high impact by being both direct and informative.<\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_83a7d4a0aae0f101432dba89ed23bb7f-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_83a7d4a0aae0f101432dba89ed23bb7f-inner\" class=\"mx-64 mb-64\">\n<p>Dear [<mark class=\"has-inline-color\" style=\"color: #e69138\">Homeowner Name(s)<\/mark>],<\/p>\n<p>Have you heard the news? The real estate market\u2019s values are skyrocketing, houses are selling like hotcakes, and all you have to do to get your home sold is put a sign in the yard.<\/p>\n<p>SO WHAT HAPPENED IN THE CASE OF YOUR HOME?<\/p>\n<p>Fact is, there is more to selling a home than putting it in the MLS and putting a sign in the yard\u2026in any type of market. There has to be a strategic and precise plan in place.<\/p>\n<p>Inside, you\u2019ll find our [<mark class=\"has-inline-color\" style=\"color: #e69138\">Insert Resource Guide<\/mark>, for example: <em>\u201cMy Home Didn\u2019t Sell, Now What?\u201d guide, which offers insight into what might have happened and how it can be corrected<\/em>].<\/p>\n<p>Hopefully, by the time you read this, we will have already met in person, but in case I missed you, let me take a moment to introduce myself!<\/p>\n<p>My name is [<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>], and I am a real estate agent at [<mark class=\"has-inline-color\" style=\"color: #e69138\">Brokerage Name<\/mark>].<\/p>\n<p>I recently stopped by to show you that I\u2019m more than just another email, phone call, or agent making empty promises.<\/p>\n<p>Your home didn\u2019t sell, and that\u2019s understandably disappointing. It likely disrupted your plans and added stress after all the effort you put into preparing your home. I get how frustrating that can be.<\/p>\n<p>Are you still open to selling?<\/p>\n<p>If so, let\u2019s talk. I\u2019d like to share my Property Marketing Plan so you can see how my team approaches getting results.<\/p>\n<p>In an effort to conserve paper, I did not attach the plan here, so please give me a call, and I\u2019ll be happy to email that over to you!<\/p>\n<p>Take some time to read through this information and absorb it. Please don\u2019t hesitate to contact me if you have any questions about the information you received or anything else I can offer guidance on.<\/p>\n<p>Thanks!<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Phone Number<\/mark>]<\/p>\n<p><em>This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.<\/em><\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_83a7d4a0aae0f101432dba89ed23bb7f-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<p class=\"has-text-align-center\"><em>Based on original (Source: <\/em><a href=\"https:\/\/prezi.com\/p\/j3rl2xb_qm56\/expired-listings\/\" target=\"_blank\" rel=\"noopener\"><em>Nicki Reichel on Prezi<\/em><\/a><em>)<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"Ask\">3. Ask questions &amp; provide solutions<\/h2>\n<p>This letter to expired listings is divided into two sections: a letter to the seller and a questionnaire. This approach is unique and effective because it engages the homeowner by asking questions instead of only sharing information with them. This agent also strategically selected questions that draw attention to distinctive, standout offerings they provide within their real estate listing marketing strategy.<\/p>\n<div id=\"block_3a02d2aa20691de725055427e9b8a5de\" class=\"block-tabs border-radius-8 \">\n<div role=\"tablist\" aria-label=\"Tabs\" class=\"d-flex align-items-stretch m-0 p-0 list-unstyled\">\n<p><button type=\"button\" role=\"tab\" id=\"page-1-block_3a02d2aa20691de725055427e9b8a5de\" class=\"tab-heading m-0 inherit-text-size cursor-pointer roboto-18 flex-grow border p-16  text-left active\" style=\"flex-basis: 50%\"><br \/>\n  <span>Page 1<\/span><br \/>\n<\/button><\/p>\n<p><button type=\"button\" role=\"tab\" id=\"page-2-block_3a02d2aa20691de725055427e9b8a5de\" class=\"tab-heading m-0 inherit-text-size cursor-pointer roboto-18 flex-grow border p-16  text-left \" style=\"flex-basis: 50%\"><br \/>\n  <span>Page 2<\/span><br \/>\n<\/button><\/p>\n<\/div>\n<div id=\"content-page-1-block_3a02d2aa20691de725055427e9b8a5de\" aria-labelledby=\"page-1-block_3a02d2aa20691de725055427e9b8a5de\" role=\"tabpanel\" class=\"tab-content border p-24 tc-dropshadow active\">\n<p>Dear [<mark style=\"color:#e69138\" class=\"has-inline-color\">Seller\u2019s Name<\/mark>],<\/p>\n<p>I\u2019m sorry to see that your home at [<mark style=\"color:#e69138\" class=\"has-inline-color\">Insert Address<\/mark>] failed to sell when you listed it recently.<br \/>\nI realize this must be a frustrating experience for you, and I wanted to offer a solution that can bring you better results.<\/p>\n<p>[<mark style=\"color:#e69138\" class=\"has-inline-color\">Insert Plan\/Solution<\/mark>, for example: <em>I believe my Luxury Home Marketing Program can generate more exposure and more excitement for your home than any other agent could achieve for you, leading to a top-dollar sale of your home.<\/em>]<\/p>\n<p>Please take a moment to review the five questions on the next page and compare my program with any others you may be considering.<\/p>\n<p>It may mean a major difference in the results you get!<\/p>\n<p>Sincerely,<br \/>\n[<mark style=\"color:#e69138\" class=\"has-inline-color\">Your Name<\/mark>]<br \/>\n[<mark style=\"color:#e69138\" class=\"has-inline-color\">Your Company<\/mark>]<br \/>\n[<mark style=\"color:#e69138\" class=\"has-inline-color\">Your Phone<\/mark>]<br \/>\n[<mark style=\"color:#e69138\" class=\"has-inline-color\">Your Email<\/mark>]<\/p>\n<p>  <span class=\"clear\"><\/span>\n<\/div>\n<div id=\"content-page-2-block_3a02d2aa20691de725055427e9b8a5de\" aria-labelledby=\"page-2-block_3a02d2aa20691de725055427e9b8a5de\" role=\"tabpanel\" class=\"tab-content border p-24 tc-dropshadow \">\n<p>The [<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>] Marketing Difference<\/p>\n<p>1. Has your home been advertised in national Luxury media?<br \/>\nMy Solution: Reach affluent buyers via exposure in the New York Times, Wall Street Journal, Robb Report, duPont REGISTRY, and Mansions Global.<\/p>\n<p>2. Has your home been exposed to international markets?<br \/>\nMy Solution: Showcase your home with over 60 international ads in key investor markets throughout Asia, Europe, South America, and more.<\/p>\n<p>3. Have you used Big Data to target likely buyers directly online?<br \/>\nMy Solution: Target the right buyers based on location, interests, income, and lifestyle with paid Social Media advertising.<\/p>\n<p>4. Has your home been showcased with its own dedicated, mobile-responsive website and video?<br \/>\nMy Solution: I\u2019ll increase your mobile and web presence with your own responsive website and high-quality YouTube video.<\/p>\n<p>5. Have you had detailed reporting at your fingertips?<br \/>\nMy Solution: I\u2019ll be able to track the activity of all our marketing efforts, including where we are getting the most views. This will help us to gauge the success of our efforts and allow us to tweak campaigns if necessary.<\/p>\n<p>For a detailed Marketing Strategy tailored to your home, please call me at [<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Phone Number<\/mark>] or email me at [<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Email<\/mark>].<\/p>\n<p>  <span class=\"clear\"><\/span>\n<\/div>\n<\/div>\n<p class=\"has-text-align-center\"><em>Expired listings letter example (Source: <\/em><a href=\"https:\/\/elite.luxvt.com\/the-perfect-expired-letter\/\" target=\"_blank\" rel=\"noopener\"><em>LUXVT<\/em><\/a><em>)<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"Unconventional\">4. Provide an unconventional delivery<\/h2>\n<p>Want to guarantee attention? Try attaching your letter to something unexpected \u2014 like a roll of paper towels. The letter below uses that exact tactic, combining curiosity with memorability.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"730\" height=\"942\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Screenshot of free expired listing letter template example\" class=\"wp-image-102373 lazyload\" style=\"width:643px;height:auto\" data-src=\"http:\/\/www.ozelegitimakademi.org\/wp-content\/uploads\/2025\/06\/unnamed-54.png\"><figcaption class=\"wp-element-caption\"><em>Free expired listing letter template example (Source: Stacey Alcorn on SlideShare)<\/em><\/figcaption><\/figure>\n<\/div>\n<p>It also skips the usual greeting and intro, using the bold, banner-style headline \u201cABSORPTION\u201d to draw the eye. A creative format like this can help agents stand out in a crowded market. Don\u2019t just take our word for it, try out our spin on this type of letter and send it off with a highlighter!\u00a0<\/p>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_5ab6429ddc796a3bf20ea0b0f53ce140-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_5ab6429ddc796a3bf20ea0b0f53ce140-inner\" class=\"mx-64 mb-64\">\n<p><strong>SPOTLIGHT<\/strong><br \/>\n<em>A better way to highlight your home.<\/em><\/p>\n<p>Dear [<mark class=\"has-inline-color\" style=\"color: #e69138\">Homeowner Name(s)<\/mark>],<\/p>\n<p>I noticed your listing recently expired and wanted to drop off something that might help: a highlighter.<\/p>\n<p>Why a highlighter? Because right now, your home needs one. In a competitive market, listings don\u2019t just need to be shown \u2014 they need to <strong>stand out<\/strong>.<\/p>\n<p>Here\u2019s the challenge:<br \/>\nBuyers see dozens of similar properties online. If a home isn\u2019t presented with sharp photos, compelling marketing, and strong positioning, it gets passed over, no matter how great it is.<\/p>\n<p>That\u2019s where I come in.<\/p>\n<p>Over the next few days, I\u2019ll be sharing a few more tools to help get your home sold quickly and for the right price. Each one will focus on a specific strategy I use to bring listings back to life and into the spotlight.<\/p>\n<p>If you\u2019re open to a fresh, more strategic approach, I\u2019d love to offer a one-on-one consultation to walk you through it.<\/p>\n<p>Feel free to call or text anytime.<\/p>\n<p>Best,<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Brokerage<\/mark>]<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_5ab6429ddc796a3bf20ea0b0f53ce140-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<p class=\"has-text-align-center\"><em>Based on original (Source: <\/em><a href=\"https:\/\/www.slideshare.net\/salcorn\/expired-to-hired\" target=\"_blank\" rel=\"noopener\"><em>Stacey Alcorn on SlideShare<\/em><\/a><em>)<\/em><\/p>\n<p>  .recommends-headshot-multiple {<br \/>\n    outline: .3rem solid #FAFAFA;<br \/>\n    margin-left: -.15rem;<br \/>\n    margin-right: -.15rem;<br \/>\n    background-color: #FAFAFA;<br \/>\n  }<\/p>\n<div class=\"bg-gray-light-2 px-24 pt-48 pb-40 text-center mb-40 tc-dropshadow border border-black-10 border-radius-8 \">\n<p>  <!-- Headshot --><\/p>\n<div>\n<p>    <!-- Close --><br \/>\n        <!-- One headshot --><br \/>\n        <img class=\"h-96 w-96 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The Close logo\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/close-recommends.svg\"><br \/>\n        <!-- Multiple headshots --><br \/>\n        <!-- Author -->\n      <\/div>\n<p>  <!-- Title --><\/p>\n<h2 class=\"mt-16 mb-20\">\n    The Close    Recommends<br \/>\n  <\/h2>\n<p>  <!-- Content --><\/p>\n<p>According to the <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/highlights-from-the-profile-of-home-buyers-and-sellers#:~:text=81%25%20of%20recent%20sellers%20contacted%20only%20one%20agent%20before%20finding%20the%20right%20agent%20they%20worked%20with%20to%20sell%20their%20home.\" target=\"_blank\" rel=\"noopener\">National Association of REALTORS\u00ae (NAR)<\/a> 2024 Profile of Home Buyers and Sellers, 81% of recent sellers contacted only one agent before deciding who to work with. That means the best way to reach expired listing clients is by contacting them with a standout letter before other agents do. To stay ahead of the crowd, consider using a tool like REDX that automatically sends you new expired listing leads and highly accurate contact information before data is available manually.<\/p>\n<p>  <!-- Button --><\/p>\n<div class=\"text-center\">\n    <a class=\"button my-0 \" href=\"https:\/\/link.technologyadvice.com\/r\/redx-tc-expired-listing-letter\" target=\"_blank\" rel=\"nofollow sponsored noopener\">Visit REDX<\/a>\n  <\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"Specify\">5. Specify recent sales<\/h2>\n<p>Check out this awesome expired listing email template from the NAR. It\u2019s a great starting point for new agents or anyone looking to dive into the expired listing <a href=\"https:\/\/theclose.com\/real-estate-niches\/\">real estate niche<\/a>. Customize and spice it up with your own language and unique marketing ideas as you gain more experience. Add some pizzazz with<a href=\"https:\/\/theclose.com\/real-estate-pop-by-ideas\/\"> pop-by gifts<\/a> or direct mail campaigns to make it truly stand out!<\/p>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_4e9e80451235e2b7e8b2f15416734f77-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_4e9e80451235e2b7e8b2f15416734f77-inner\" class=\"mx-64 mb-64\">\n<p>[<mark class=\"has-inline-color\" style=\"color: #e69138\">Client name and address block<\/mark>]<br \/>\nHello [<mark class=\"has-inline-color\" style=\"color: #e69138\">Homeowner Name(s)<\/mark>],<\/p>\n<p>I noticed your home listing recently expired \u2014 sorry to hear it hasn\u2019t sold yet. The home-selling process can be stressful and exhausting.<\/p>\n<p>Despite current market challenges, I\u2019ve had strong success in your area. Here are a few recent sales nearby:<\/p>\n<p>[<mark class=\"has-inline-color\" style=\"color: #e69138\">insert 2-3 closed sales: two-bedroom, listed for xx months, sold for $<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">insert 2-3 closed sales: two-bedroom, listed for xx months, sold for $<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">insert 2-3 closed sales: two-bedroom, listed for xx months, sold for $<\/mark>]<\/p>\n<p>I\u2019d be honored to take the pressure off your shoulders and help get your home sold. I have several creative marketing strategies to move your property quickly and secure a price that reflects its true value.<\/p>\n<p>I\u2019d love to connect! Please feel free to reach out.<\/p>\n<p>Best wishes,<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">RE license #<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Firm Name<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Firm Address<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Email<\/mark>] | [<mark class=\"has-inline-color\" style=\"color: #e69138\">Phone<\/mark>] | [<mark class=\"has-inline-color\" style=\"color: #e69138\">Social Media Links<\/mark>]<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_4e9e80451235e2b7e8b2f15416734f77-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<p class=\"has-text-align-center\"><em>Based on original (Source: <\/em><a href=\"https:\/\/view.officeapps.live.com\/op\/view.aspx?src=https%3A%2F%2Fwww.nar.realtor%2Fsites%2Fdefault%2Ffiles%2Fapplications-and-forms%2F2013%2FLetter%2520Templates%2FExpired_Listing_Letter_Template.docx&amp;wdOrigin=BROWSELINK\" target=\"_blank\" rel=\"noopener\"><em>National Association of Realtors (NAR)<\/em><\/a><em>)<\/em><\/p>\n<p class=\"gray-tb\">Generating leads is an essential element of your real estate career. Whether you\u2019re a new or seasoned agent, ensure you know the best <a href=\"https:\/\/theclose.com\/real-estate-lead-generation-ideas\/\">real estate lead generation strategies<\/a> to use.<\/p>\n<h2 class=\"wp-block-heading\" id=\"Provide\">6. Provide details &amp; tips about expired listings<\/h2>\n<p>This expired listing letter stands out with different casing, informal tone, bold text, and bullet points \u2014 all designed to hold attention. Instead of pitching directly, it offers a free resource and outlines what\u2019s inside. This format breaks the mold and delivers real value. If using this template, tailor the content to fit your brand and offer.<\/p>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_27a96891ef649423592cda74067a5de2-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_27a96891ef649423592cda74067a5de2-inner\" class=\"mx-64 mb-64\">\n<p>Are You Fed Up With All the Reasons Your Home Didn\u2019t Sell and Now Want Some Straight Answers?<\/p>\n<p>You want to get on with life. You want to get your home sale behind you. But no one has stepped forward to make an offer.<\/p>\n<p>\u201cWhy is this happening?\u201d\u2026<\/p>\n<p>The <strong>REAL<\/strong> reasons may shock you!<\/p>\n<p>Dear Frustrated Homeowner\u2026<\/p>\n<p>Does it seem like your home will never sell?<\/p>\n<p>Few people truly understand the frustrations you face trying to sell your home. Perhaps you\u2019re in between jobs and need to start renting. Or maybe you want to buy your next home, but you feel paralyzed because you need to sell this home first.<\/p>\n<p>Maybe you\u2019ve dropped your life savings into this home. And because of the lousy economy or unscrupulous people, you\u2019re now trying to get your money out. The clock is ticking\u2026and with each tick, you lose more and more of your hard-earned money.<\/p>\n<p>My name is [<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>], and I am a REALTOR\u00ae specializing in difficult-to-sell properties.<\/p>\n<p>In Over [<mark class=\"has-inline-color\" style=\"color: #e69138\">#<\/mark>] Years of Marketing \u201cHard-to-Sell\u201d Properties, I\u2019ve Learned a Few Things About Why YOUR Home Is NOT Selling\u2026<\/p>\n<p>Each home is different and has special problems that make selling it difficult. That\u2019s why I created a special program for people like you. I call it my \u201cMaximum Home Value Audit.\u201d It\u2019s FREE, and there\u2019s absolutely No Obligation Whatsoever to work with me or any other agent.<\/p>\n<p>My audit will show you\u2026<\/p>\n<ul>\n<li>How to get the absolute highest price the market will pay for your home;<\/li>\n<li>The difference between Functional and Cosmetic issues with your home, and how easy-to-fix and inexpensive problems may be costing you thousands;<\/li>\n<li>How to \u201cdress\u201d your home to make it look like it\u2019s worth thousands more (the way you live in a home, and the way you sell a home are TWO VERY DIFFERENT THINGS!);<\/li>\n<li>I\u2019ll inspect your home and property from top to bottom to reveal true problems affecting its successful sale: from specific condition issues, through lot sighting, home sighting, and location. Then, I\u2019ll tell you how to minimize the impact of negative issues and promote positive features so you can get the very most money for your home\u2026and sell it <strong>NOW!<\/strong><\/li>\n<\/ul>\n<p>As you can see, because of my experience, my Maximum Home Value Audit is a much higher level of service than what you may have experienced before.<\/p>\n<p>Selling \u201cHard-to-Sell\u201d Homes Is My Specialty!<\/p>\n<p>And unlike other agents who will tell you anything just to get your listing, I\u2019ll show you EXACTLY what your home is worth with a reliable, real-world analysis. No fancy figures. No hard sales pitches. Just the facts presented in a straightforward, easy-to-understand format for you.<\/p>\n<p>THERE\u2019S MORE: In the process of reviewing your home\u2019s sale potential, I\u2019ll also tell you how to get your property out to the most people possible through the Internet.<\/p>\n<p>You Can Put an End to Your Frustrations\u2026Stop the Hemorrhaging Flow of Your Equity Down the Drain, and Get On With Your Life RIGHT NOW!<\/p>\n<p>I know there\u2019s a tendency to put this letter aside or \u201cthink about it later.\u201d But every minute you spend sitting on an unsold home is costing you money! And in today\u2019s overcrowded market (with more listings than buyers), you need to know all the smart ways to advertise and show your home to get a fast, top-dollar sale.<\/p>\n<p>Right now, you can take advantage of my FREE, No Obligation \u201cMaximum Home Value Audit\u201d by simply picking up your phone, and calling my Fast-response Hotline at 222-2222.<\/p>\n<p>You have thousands of dollars and valuable time to gain\u2026and absolutely NOTHING to lose by calling now. I look forward to hearing from you!<\/p>\n<p>Sincerely yours,<\/p>\n<p>[<mark class=\"has-inline-color\" style=\"color: #e69138\">Insert Your Name<\/mark>]<\/p>\n<p>P.S. Right now, you can end the frustrations of sitting on a home that simply won\u2019t sell! You can stop flushing money down the drain with each passing day\u2026and get on with your life, simply by taking advantage of my FREE, No Obligation \u201cMaximum Home Value Audit.\u201d So call my Fast-response Hotline right now at [<mark class=\"has-inline-color\" style=\"color: #e69138\">Insert Number<\/mark>], and say goodbye to your old home\u2026and hello to new freedom!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_27a96891ef649423592cda74067a5de2-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<p class=\"has-text-align-center\"><em>Based on original script (Source: <\/em><a href=\"https:\/\/agentinnercircle.com\/\" target=\"_blank\" rel=\"noopener\"><em>Agentinnercircle.com<\/em><\/a><em>)<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"General\">7. General expired listing template<\/h2>\n<p>If you\u2019re a do-it-yourself kind of agent and want to write an expired listing letter from scratch, use our expired listing letter template below and personalize it as needed to each property owner and your observation of past sales performance.<\/p>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_ebac1f996864d89c7f830c65a7f9c432-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_ebac1f996864d89c7f830c65a7f9c432-inner\" class=\"mx-64 mb-64\">\n<p>Dear [<mark class=\"has-inline-color\" style=\"color: #e69138\">Homeowner Name(s)<\/mark>],<\/p>\n<p>I know you\u2019ve probably gotten dozens of letters like this since your property didn\u2019t sell, so I\u2019ll be brief. Let\u2019s face it, selling your home in [<mark class=\"has-inline-color\" style=\"color: #e69138\">Insert City<\/mark>] can be incredibly stressful. It\u2019s so frustrating and such an inconvenience when your home stays on the market for too long.<\/p>\n<p>Even though [<mark class=\"has-inline-color\" style=\"color: #e69138\">Name of Previous Agent<\/mark>] is a great real estate agent, I think he\/she\/they may not have been the right person to sell your house. Here\u2019s a quick summary of the main issues I found:<\/p>\n<p>[<mark class=\"has-inline-color\" style=\"color: #e69138\">Bullet point issue(s) you found with the property listing and give a brief explanation of why they were an issue<\/mark>]<\/p>\n<p>For each of the issues listed above, here are the proposed solutions that I would recommend to successfully relist and sell your property:<\/p>\n<p>[<mark class=\"has-inline-color\" style=\"color: #e69138\">Bullet point the solution(s) to each of the abovementioned issue(s)<\/mark>]<\/p>\n<p>I\u2019m confident that I can help you succeed in selling your property, and I also have the resources of [<mark class=\"has-inline-color\" style=\"color: #e69138\">Brokerage Name<\/mark>] at my disposal. At [<mark class=\"has-inline-color\" style=\"color: #e69138\">Brokerage Name<\/mark>], we focus on selecting the most effective marketing, lead generation, and exposure strategies to sell your home in a timely manner while making you the most money.<\/p>\n<p>Call us to set up a free strategy session so you can evaluate the value of our services before moving forward. My direct contact information is [<mark class=\"has-inline-color\" style=\"color: #e69138\">Phone Number<\/mark>] and [<mark class=\"has-inline-color\" style=\"color: #e69138\">Email<\/mark>].<\/p>\n<p>I look forward to hearing from you,<\/p>\n<p>[<mark class=\"has-inline-color\" style=\"color: #e69138\">Signature<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Your Name<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Phone Number<\/mark>]<br \/>\n[<mark class=\"has-inline-color\" style=\"color: #e69138\">Email<\/mark>]<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_ebac1f996864d89c7f830c65a7f9c432-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<p>  .recommends-headshot-multiple {<br \/>\n    outline: .3rem solid #FAFAFA;<br \/>\n    margin-left: -.15rem;<br \/>\n    margin-right: -.15rem;<br \/>\n    background-color: #FAFAFA;<br \/>\n  }<\/p>\n<div class=\"bg-gray-light-2 px-24 pt-48 pb-40 text-center mb-40 tc-dropshadow border border-black-10 border-radius-8 \">\n<p>  <!-- Headshot --><\/p>\n<div>\n<p>    <!-- Close --><br \/>\n        <!-- One headshot --><br \/>\n        <img class=\"h-96 w-96 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The Close logo\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/close-recommends.svg\"><br \/>\n        <!-- Multiple headshots --><br \/>\n        <!-- Author -->\n      <\/div>\n<p>  <!-- Title --><\/p>\n<h2 class=\"mt-16 mb-20\">\n    The Close    Recommends<br \/>\n  <\/h2>\n<p>  <!-- Content --><\/p>\n<p>Differentiate yourself from your competition with eye-catching expired listing mailers. For example, ProspectsPLUS! provides customizable postcards for expired listings. It includes prewritten copy that appeals to expired listing leads, like \u201cWhat could have been done differently?\u201d or \u201cFour questions you should ask about your expired listing.\u201d ProspectsPLUS! can help you get a higher return on investment (ROI) in your marketing.<\/p>\n<p>  <!-- Button --><\/p>\n<div class=\"text-center\">\n    <a class=\"button my-0 \" href=\"https:\/\/link.technologyadvice.com\/r\/prospectsplus-tc-expired-listing-letter\" target=\"_blank\" rel=\"nofollow sponsored noopener\">Visit ProspectsPLUS!<\/a>\n  <\/div>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"512\" height=\"396\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Screenshot of sample expired listings postcard\" class=\"wp-image-102375 lazyload\" data-src=\"http:\/\/www.ozelegitimakademi.org\/wp-content\/uploads\/2025\/06\/unnamed-56.png\"><figcaption class=\"wp-element-caption\">Sample expired listings postcard (Source: <a href=\"https:\/\/www.prospectsplus.com\/products\/view-campaign?pid=463\" target=\"_blank\" rel=\"noopener\">ProspectsPLUS!<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"Tips\">Tips for writing an expired listing letter<\/h2>\n<p>Templates are a great starting point, but the most effective letters feel personal, not canned. Use the tips below to customize your expired listing letter so it stands out and drives results.\u00a0\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Express empathy and be clear about your intentions: <\/strong>Understanding how the homeowner feels about the lost transaction is important. Acknowledge the homeowner\u2019s frustration and clearly state your reason for reaching out. This helps lower resistance and encourages them to keep reading.<\/li>\n<li><strong>Describe the previous sale issue:<\/strong> Point out common issues, like overpricing or poor marketing, and explain how they may have affected the previous sale. Show that these problems can be fixed.<\/li>\n<li><strong>Explain what you would do differently:<\/strong> Outline how your strategy differs and why it works. Be specific about the solutions you offer and what the homeowner can expect if they work with you.<\/li>\n<li><strong>Give sellers a reason to look to the future and mention your brokerage: <\/strong>Offer a glimpse of what it\u2019s like to work with you and your brokerage. Help the homeowner look forward, not backward, and feel confident about relisting.<\/li>\n<li><strong>Have a strong call to action (CTA):<\/strong> Encourage them to reach out, visit your website, or schedule a consultation. Sweeten the offer with a free <a href=\"https:\/\/theclose.com\/how-to-do-a-comparative-market-analysis\/\">comparative market analysis<\/a> (CMA) report or strategy session<\/li>\n<li><strong>Include all your contact information: <\/strong>Prominently display pertinent contact information in the letter, such as email, website, and social media handles. The best place to include such information is beneath your signature. You don\u2019t want to make it difficult for property owners to get in touch.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"Why-Personalize\">Why personalize your expired listing letters?<\/h3>\n<p>You\u2019re not the only agent reaching out to expired listings. After a frustrating experience, homeowners are unlikely to respond to a generic letter, especially if they\u2019ve received a dozen just like it. Personalization helps you stand out!<\/p>\n<p>Using a template speeds things up, but take the time to research each property and owner so your message feels relevant and intentional. Focus on the following:<\/p>\n<ul class=\"wp-block-list\">\n<li>Length of time the property was on the market<\/li>\n<li>Original listing price and subsequent price drops (if applicable)<\/li>\n<li>Estimated market value according to your CMA<\/li>\n<li>Condition of the home<\/li>\n<li>Name and experience of the previous agent<\/li>\n<li>Homeowner\u2019s name and any other available details<\/li>\n<li>Listing marketing strategy (e.g., Was it properly photographed or staged? Was the description accurate? How was the home staged?)<\/li>\n<\/ul>\n<p>Once you have this information, reference a few details in your real estate expired listing letter. This will make every letter feel like it was written personally for the homeowners, which helps you build trust with the recipients and sets you apart from other agents.<\/p>\n<h2 class=\"wp-block-heading\" id=\"What-to-Avoid\">What to avoid when drafting the expired listing letters<\/h2>\n<p>You only have a moment to make an impression. Once you gain a homeowner\u2019s attention, avoid these minor mistakes that could jeopardize that opportunity.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Sending lengthy letters: <\/strong>Keep it brief. Long letters often go unread.<\/li>\n<li><strong>Skipping the proofread:<\/strong> You want to be clear, concise, and professional. Typos and sloppy punctuation look <em>un<\/em>professional.\u00a0<\/li>\n<li><strong>Speaking poorly of past agents<\/strong>: Although you will have to discuss why the previous agent failed to sell the property, continue to be professional and don\u2019t talk poorly about the agent. Your criticism of the seller\u2019s previous agent will reflect your ability to stay professional.<\/li>\n<li><strong>Making false promises:<\/strong> Avoid making unrealistic claims just to win the listing. Setting false expectations damages trust and credibility.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Simple-ways\">Simple ways to follow up after sending an expired listing letter<\/h2>\n<p>Sending a strong expired listing letter is a great first step, but if that\u2019s where your outreach ends, you\u2019re leaving listings (and commission) on the table. The truth is, most expired homeowners won\u2019t respond to your first message. That doesn\u2019t mean they\u2019re not interested; they just need a little more trust, clarity, and consistency from you.<\/p>\n<h3 class=\"wp-block-heading\">1. Make a polite follow-up call<\/h3>\n<p>Call a few days after the letter goes out. Keep it friendly and reference the letter directly:<\/p>\n<p style=\"padding-left: 40px\">\u201cHi [Name], just checking in to see if you got the letter I sent about your home on Oak Street. I\u2019d love to hear if you\u2019re still considering a move and if I can help.\u201d<\/p>\n<p>If they don\u2019t answer, leave a brief voicemail; don\u2019t immediately call back again the next day.<\/p>\n<h3 class=\"wp-block-heading\">2. Send a quick text or email with value<\/h3>\n<p>Text or email a helpful tip, market stat, or short article. Example:<\/p>\n<p style=\"padding-left: 40px\">\u201cHi [Name], just sent over a quick article on pricing strategy in today\u2019s market. Thought it might be helpful as you think about your next steps.\u201d<\/p>\n<p>This keeps the conversation going without coming on too strong.<\/p>\n<h3 class=\"wp-block-heading\">3. Drop off something tangible<\/h3>\n<p>Deliver a small item with real value, like a one-page CMA, a neighborhood market update, or a \u201cWhy Homes Don\u2019t Sell\u201d checklist. Attach a sticky note with your name and number (handwritten is best).<\/p>\n<p>Bonus: Branded materials leave a stronger impression!<\/p>\n<h3 class=\"wp-block-heading\">4. Offer to answer questions, no strings attached<\/h3>\n<p>Sometimes the best follow-up is simply being available. Let them know you\u2019re happy to answer questions about why their home didn\u2019t sell or what the market\u2019s doing now, with no obligation to relist with you.<\/p>\n<p>This builds trust and opens the door for future conversations.<\/p>\n<h3 class=\"wp-block-heading\">5. Mix up your channels<\/h3>\n<p>Don\u2019t rely solely on one method. Combine phone, text, email, and even doorstep leave-behinds. The variety keeps your name top of mind without becoming a nuisance.<\/p>\n<p>Persistence works best when it feels helpful, not pushy.<\/p>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-happens-when-a-listing-expires\" class=\"my-40\">What happens when a listing expires?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-happens-when-a-listing-expires-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Once a listing expires, the seller can choose to relist with the same agent or hire someone new \u2014 no penalties involved. A new listing must be created on the MLS regardless. However, the original agent typically retains the right to close the transaction if the property is under contract when the listing expires.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"are-expired-listings-good-sources-of-leads\" class=\"my-40\">Are expired listings good sources of leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"are-expired-listings-good-sources-of-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Yes. Expired listings are often overlooked but offer strong potential. You can significantly expand your business by taking advantage of this market\u2019s motivated sellers, lower competition, and greater conversion rates. Follow these <a href=\"https:\/\/theclose.com\/real-estate-scripts\/\">real estate scripts<\/a>, <a href=\"https:\/\/theclose.com\/real-estate-cold-calling-scripts\/\">cold-calling scripts<\/a>, and <a href=\"https:\/\/theclose.com\/best-fsbo-scripts\/\">For Sale By Owner (FSBO) scripts<\/a> to generate more expired leads and clients.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-is-the-difference-between-expired-listings-and-withdrawn-listings\" class=\"my-40\">What is the difference between expired listings and withdrawn listings?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-is-the-difference-between-expired-listings-and-withdrawn-listings-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>An expired property listing was listed for sale but did not sell within the specified listing period. In contrast, a withdrawn listing has been taken off the market before the listing agreement expires.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-do-you-say-when-you-speak-to-an-expired-listing-lead\" class=\"my-40\">What do you say when you speak to an expired listing lead?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-do-you-say-when-you-speak-to-an-expired-listing-lead-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Lead with empathy. Listen to the homeowner\u2019s concerns, address what went wrong, and offer realistic solutions. While using an <a href=\"https:\/\/theclose.com\/expired-listing-scripts\/\">expired listing script<\/a> can provide a helpful framework for your conversation, remember to tailor your approach and ensure that your interactions with the lead are authentic.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Bringing\">Bringing It All Together\u00a0<\/h2>\n<p>When generating expired listing leads, letters are one of the best ways to connect with homeowners and show them how you stand out from other agents. A great expired listing letter can win new clients and help you establish authority in your farm area. Rather than getting bogged down in writing, why not kick off your lead generation efforts with a ready-to-use expired listings letter template? Let\u2019s get those new leads rolling in!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/expired-listing-letter\/\">Expired Listing Letters That Work: Free Templates &amp; Tips<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reaching out to owners of expired listings is a prime opportunity for agents. A well-crafted, personalized, empathetic, and solution-focused letter can turn cold leads into clients. Below are seven expired listing email templates, along with tips for writing and customizing your own. Download The Close\u2019s Expired Listing Letter Templates 1. Include agent &amp; neighborhood statistics&#8230;<\/p>\n","protected":false},"author":1,"featured_media":362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts\/360"}],"collection":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":2,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":367,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions\/367"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/media\/362"}],"wp:attachment":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}