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<\/p>\n\t\t
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\n\t\t\tCost:
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\n\t\t\t$50 to $200\t\t<\/span> <\/p>\n<\/li>\n- \n
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\n\t\t\t1-2 hours per week\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nPurchasing expired listing leads is an excellent option to jumpstart your prospecting without spending hours combing through data manually. While some agents prefer to save money by finding leads, buying real estate leads<\/a> from a lead gen platform saves time by pulling public records and MLS data into one easy-to-use list.<\/p>\n
If you\u2019re looking for a game-changing lead generation platform, REDX is one of the best. With its Vortex CRM, lead contact info, tax details, and listing specifics for FSBO and expired leads are easily accessible. But that\u2019s not all \u2014 its Brand Builder provides top-notch editing tools and topic suggestions to help you create engaging content. These are some of the reasons why REDX is one of our top recommended lead generation platforms<\/a>.<\/p>\n
\nREDX expired listings with CRM (Source: REDX)<\/figcaption><\/figure>\n<\/div>\n \n Visit REDX<\/a>\n <\/div>\n2. Leverage the multiple listing service (MLS) and public records<\/h2>\n
- \n
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\n\t\t\tCost:
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\n\t\t\t$20 to $200\t\t<\/span> <\/p>\n<\/li>\n- \n
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\n\t\t\t2-4 hours per week\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nThe MLS is a great place to start if you want to learn how to get expired listings. Search for expired properties in the last two to four weeks and add them to your CRM for follow-up. Besides your time and MLS access, these leads are essentially free.<\/p>\n
You can also search public records for expired listings that may not appear in the MLS, though it\u2019s more time-consuming. Local archives can provide property details like ownership history, divorce filings, or probate activity. These records can reveal off-market opportunities, but weigh the time investment against the potential return.<\/p>\n
Once you\u2019ve built your list of expired listings, follow up consistently using a lead-nurturing plan. If you don\u2019t have a CRM or want a real estate CRM with specific functionality, check out our guide on the best real estate CRMs<\/a> for some options.<\/p>\n
3. Network with real estate professionals<\/h2>\n
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\n\t\t\t3-5 hours per month\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nReach out to other agents who are up for swapping expired listings. Connect through email and social media or by joining groups like Referral Exchange<\/a> or Agent\u2019s Referral Network<\/a>, and local real estate groups on platforms like Meetup<\/a>. It\u2019s a terrific way to sell listings using your marketing style, and you might even hook a referral fee<\/a> from some agents.\u00a0<\/p>\n
Explore local chapters of real estate associations as well, like the following:<\/p>\n
- \n
- National Association of Realtors (NAR<\/a>)<\/li>\n
- National Association of Hispanic Real Estate Professionals (NAHREP<\/a>)<\/li>\n
- Institute of Real Estate Management (IREM<\/a>)<\/li>\n
- National Real Estate Investors Association (NREIA<\/a>)<\/li>\n
- National Association of Real Estate Brokers (NAREB<\/a>)<\/li>\n
- Women\u2019s Council of Realtors (WCR<\/a>)<\/li>\n<\/ul>\n
4. Reach out to expired listing owners directly<\/h2>\n
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\n\t\t\t4-6 hours per week\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nReaching out directly to homeowners with expired listings \u2014 whether by phone, letter, or email \u2014 is one of the most effective ways to get your foot in the door. These sellers are often frustrated or disillusioned with the selling process, so your message needs to be thoughtful, professional, and above all, seller-focused.<\/p>\n
Each method has advantages: a phone call allows real-time interaction, a letter offers a personal touch, and an email can quickly build rapport. The key is to lead with empathy, not a hard pitch.<\/p>\n
\n\n\n \u00a0 Pro Tip<\/h3>\nNo matter which outreach method you choose, keep it simple, direct, and tailored to the seller\u2019s situation. When writing your scripts, remember these essential tips that apply across the board:<\/p>\n<\/div>\n
- \n
- Briefly introduce yourself.<\/li>\n
- Be concise \u2014 get straight to the point.<\/li>\n
- Be clear about your intent and offer.<\/li>\n
- Focus on the seller.<\/li>\n
- Demonstrate why you\u2019re the right person to sell their home.<\/li>\n
- Address common objections and pain points.<\/li>\n
- Ask to schedule a meeting.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
If you want to start converting expired listing leads to clients, here are customizable scripts you can use for phone calls, letters, and emails:<\/p>\n
\nPhone call script
\n\t\t\t\t<\/h3>\n<\/div>\n\n\n\n<\/div>\nHi there, is this the homeowner? I\u2019m _____ calling with _____.
\nAs I looked over what\u2019s happening in our neighborhood, I noticed that your home is no longer for sale. I was surprised that it went for _____ days without selling. Any thoughts on why?<\/p>\n(Hear them out\u2014they\u2019ll often talk about what they see the problems are, the other agent\u2019s shortcomings, and so on.)<\/p>\n
I sold a home recently in the neighborhood at _____, so I thought you might still be interested in selling your home. How about I swing by tomorrow at _____ to take a look and give you a second opinion?<\/p>\n
(If yes, book it! If not\u2026)<\/p>\n
OK, can I just come by to drop off some things for you to review? I\u2019ve been selling in the neighborhood, and I\u2019d like to show you what I\u2019ve been able to do for others. Around _____ tomorrow?<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\nLetter template
\n\t\t\t\t<\/h3>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\nDear _______,<\/p>\n
I discovered today that the Multiple Listing Service (MLS) no longer has your home at ______________ (insert address) posted for sale. I\u2019m _________ (insert your name), and my area of expertise is assisting clients who may be frustrated that their house didn\u2019t sell the first time around, which resulted in an expired listing. How? Despite the market conditions, I offer my clients a unique approach to selling their homes.<\/p>\n
One example of my marketing strategy is to use the internet effectively to maximize exposure for your home. This is critical as 47% of homebuyers today look online at properties for sale first before contacting an agent. In addition, when working with sellers, I offer my clients the following:<\/p>\n
A complete comparative market analysis
\nFacilitate and coordinate showings
\nA free marketing strategy session
\nA fully automated drip marketing campaign
\nA dedicated website specific to your listing
\nRegularly scheduled open houses<\/p>\nThe strategies listed above will assist you in determining the right listing price for your house and help you generate and convert leads into actual clients. If you consider relisting your home, I welcome the opportunity to interview for the job. Please give me a call or email at your convenience.<\/p>\n
Sincerely,<\/p>\n
[Insert Your Name]<\/p>\n
[Insert Your Contact Details]<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\nEmail script
\n\t\t\t\t<\/h3>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\nSubject line: \u201cLet\u2019s try an entirely new approach.\u201d or \u201cLet\u2019s sell your property now!\u201d<\/p>\n
Hello ________ (prospect\u2019s name),<\/p>\n
I saw that the listing you had for _____________ (the address of the expired listing) had recently expired. You\u2019re likely feeling agitated, stressed, and frustrated. Rest assured that I\u2019m here to help you.<\/p>\n
When a home fails to sell, real estate agents usually blame the price, which is not exactly fair. In reality, these houses frequently have poor marketing that prevents them from selling. That is why I am a marketer and a real estate professional.<\/p>\n
I have sold ______ (number) houses in ___________ (neighborhood or location) in an average of _____ (number) days for _____ (percentage) over the asking price. I do it with clever and innovative marketing and knowledge gained during my ____ (number) years of serving the _______ (neighborhood or location) area.<\/p>\n
I\u2019d love to hear your thoughts on my suggestions for better positioning your property. Please call or email me at your earliest convenience if you want to know how we can get your house back on the market and competitive.<\/p>\n
Regards,<\/p>\n
(Your name)<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n \u00a0 Pro Tip<\/h3>\nWhen possible, combine these outreach methods. A letter followed by a phone call a few days later often has a higher response rate than a single touchpoint.<\/p>\n<\/div>\n
\nRelated Articles<\/div>\n- \n
- \n <\/p>\n\n<\/div>\n<\/p><\/div>\nExpired Listing Letters That Work: Free Templates & Tips<\/div>\n
<\/a>\n <\/li>\n
- \n <\/p>\n
\n<\/div>\n<\/p><\/div>\nThe 15 Best Expired Listing Scripts & Best Practices<\/div>\n<\/a>\n <\/li>\n
- \n <\/p>\n
\n<\/div>\n<\/p><\/div>\n11 Scripts for Real Estate Internet Leads (+ Tips)<\/div>\n<\/a>\n <\/li>\n<\/ul>\n<\/div>\n
5. Create & automate drip marketing campaigns<\/h2>\n
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\n\t\t\t5-8 hours\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nDrip marketing<\/a> is when you automatically set up a bunch of emails to send to your contacts. It\u2019s a perfect way to connect with people whose house listings expire on the MLS since it lets you stay in touch with potential leads without manually following up each time. But here\u2019s the catch \u2014 the emails in your drip campaign must offer value, not just be about sales pitches.<\/p>\n
Include neighborhood market reports, recent sold data, seasonal check-ins, and helpful tips. For your expired listings leads, share information about what causes listings to expire and simple changes that can prevent it, or share stories about how you managed to sell expired listings.<\/p>\n
If you want to step up your email game, try Market Leader. It offers real estate-focused CRM and marketing solutions with customizable email templates, automatic responders, drip campaigns, and tracking tools. You also get reports to fine-tune your strategies and some branded content for sharing the latest real estate news.<\/p>\n
\nMarket Leader\u2019s intuitive dashboard (Source: Market Leader)<\/figcaption><\/figure>\n<\/div>\n \n Visit Market Leader<\/a>\n <\/div>\n6. Create & share videos that speak to expired listing leads<\/h2>\n
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\n\t\t\t3-6 hours (including writing scripts, filming, and editing)\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nKeep this in mind: owners of expired listings are usually skeptical of agents and fed up with the whole process, which is why video can be such a powerful way to break through. Unlike a phone call, video lets potential clients see and hear you without feeling pressured to respond immediately.<\/p>\n
You don\u2019t need a polished production to do this. Simple, direct-to-camera videos where you introduce yourself, share quick insights, and explain your approach can go a long way. Send them by text or email to create a more personal connection.<\/p>\n
7. Run online advertising campaigns<\/h2>\n
- \n\t<\/ul>\n
- \n <\/p>\n\n<\/div>\n<\/p><\/div>\n15 Real Estate Flyer Examples & Templates to Boost Your GCI<\/div>\n
<\/a>\n <\/li>\n
- \n <\/p>\n
\n<\/div>\n<\/p><\/div>\n22 Real Estate Postcard Templates To Generate Leads [+Design Guide]<\/div>\n<\/a>\n <\/li>\n
- \n <\/p>\n
\n<\/div>\n<\/p><\/div>\nTop 20 Real Estate Newsletter Templates & Tips<\/div>\n<\/a>\n <\/li>\n<\/ul>\n<\/div>\n
9. Offer complimentary marketing consultations<\/h2>\n
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\n\t\t\t1-2 hours per consultation\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nWhen a homeowner\u2019s listing expires, they feel frustrated and burned out. To win them over, show them a solid marketing strategy for their home. Explain what went wrong before and how you can do it right.\u00a0<\/p>\n
During your pitch, clearly outline your plan, focusing on practical sales approaches and home features that were overlooked before. Discuss the marketing tools and strategies that have worked for you and throw in some numbers from your past successes. Prove that you\u2019re committed to selling their expired listing, and you\u2019ll likely convince them to give it another shot with you.<\/p>\n
Why target expired listings: Benefits<\/h2>\n
Expired listings give you access to sellers who are still interested in moving but didn\u2019t get the results they wanted the first time around. Some benefits of targeting expired listings include the following:<\/p>\n
- \n
- Motivated sellers:<\/strong> Homeowners with expired listings are often more eager to sell, which could make them more open to negotiation and possibly willing to accept lower offers.<\/li>\n
- Less competition:<\/strong> Expired listings may have fewer competing buyers, giving you a better shot at getting the property.<\/li>\n
- Opportunity for renegotiation:<\/strong> Sellers of expired listings might be more open to renegotiating terms, especially if their property has been on the market for a while.<\/li>\n
- Potential for better deals:<\/strong> Expired listings offer a chance to find good deals, as sellers may be more willing to entertain offers they previously wouldn\u2019t have considered.<\/li>\n
- Access to inventory: <\/strong>Targeting expired listings can give you access to new housing inventory that may not be readily available.<\/li>\n<\/ul>\n
Frequently asked questions (FAQs)<\/h2>\n
\nWhat is the best source for finding expired listings?
\n\t\t\t\t<\/h3>\n<\/div>\n\nThe MLS is usually the best place to start since it gives you up-to-date information on properties that didn\u2019t sell. However, if you want to dig deeper or find off-market opportunities, you may also try lead gen platforms or check public records.<\/span><\/p>\n<\/div>\n
\n\nHow do you handle expired listings?
\n\t\t\t\t<\/h3>\n<\/div>\n\nThese homeowners are often frustrated and disappointed, so approach them with empathy. You must show them what went wrong and how you can help them sell their property.<\/span><\/p>\n<\/div>\n
\n\nWhat happens when listings expire?
\n\t\t\t\t<\/h3>\n<\/div>\n\nWhen a listing expires, it simply means the home didn\u2019t sell during the listing period. The seller can relist with the same agent, find a new one, or take the house off the market.<\/span><\/p>\n<\/div>\n
\nYour take<\/h2>\n
Expired listings are a goldmine! You can find success by relisting expired properties to grow your business and boost your income. Have you ever worked with expired listing leads? Share your experience in the comments!<\/p>\n
The post How to Get Expired Listings: 9 Strategies & Conversion Tips<\/a> appeared first on The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Let\u2019s talk about expired listings \u2014 properties that were recently on the market but couldn\u2019t find a buyer before their listing expired. While it might be challenging to get these listings, agents armed with a strong marketing strategy and a thoughtful outreach approach can succeed. Read along as I review strategies for how to get…<\/p>\n","protected":false},"author":1,"featured_media":278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts\/376"}],"collection":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":2,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"predecessor-version":[{"id":381,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/posts\/376\/revisions\/381"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/media\/278"}],"wp:attachment":[{"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ozelegitimakademi.org\/index.php\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Less competition:<\/strong> Expired listings may have fewer competing buyers, giving you a better shot at getting the property.<\/li>\n
- \n
- \n <\/p>\n
Make your real estate ads specific and address the issues your audience cares about (like owners of expired land listings). Tell them you\u2019re a top-notch agent who can sell their property, and show them that you genuinely care.<\/p>\n
It\u2019s a good idea to create an ad that leads potential sellers to a tailored real estate landing page where you can offer something valuable, like a list of common reasons homes fail to sell, in exchange for their contact details.<\/p>\n
<\/p>\n
\n\n Related Article <\/div>\n44 Clever Examples of Real Estate Ads (+ Why They Work)<\/h5>\n<\/p><\/div>\n
<\/a><\/p>\n
8. Send personalized mailers to expired listing leads<\/h2>\n
- \n\t<\/ul>\n
Direct mail has been a go-to strategy for agents for a long time and is still super effective today. Plus, it\u2019s affordable, with postcards costing 8 to 73 cents each. You can try out many different designs and messages to determine what grabs expired listing owners\u2019 attention the best.<\/p>\n
If you want to quickly create a bunch of top-notch mailers to help you seize those expired listings, try ProspectsPLUS!. They\u2019ve got tons of templates ready \u2014 plus, you can even have them handle the mailing for you. In fact, it\u2019s one of our top picks for the best real estate direct mail companies<\/a>.<\/p>\n
\nExample of direct mail marketing to expired listing leads (Source: ProspectsPLUS!)<\/figcaption><\/figure>\n<\/div>\n \n Visit ProspectsPLUS!<\/a>\n <\/div>\n\nRelated Articles<\/div>\n- \n
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- National Association of Hispanic Real Estate Professionals (NAHREP<\/a>)<\/li>\n
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![](\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/cost.webp\"){kind=icon}
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