{"id":723,"date":"2026-07-24T09:15:04","date_gmt":"2026-07-24T09:15:04","guid":{"rendered":"http:\/\/www.ozelegitimakademi.org\/?p=723"},"modified":"2026-08-04T16:03:58","modified_gmt":"2026-08-04T16:03:58","slug":"9-services-smart-brokerages-are-offering-to-attract-more-agents","status":"publish","type":"post","link":"http:\/\/www.ozelegitimakademi.org\/index.php\/2026\/07\/24\/9-services-smart-brokerages-are-offering-to-attract-more-agents\/","title":{"rendered":"9 Services Smart Brokerages Are Offering to Attract More Agents"},"content":{"rendered":"

Today\u2019s agents expect more from their brokerage than basic supervision, transaction oversight, and commission processing. As a real estate agent myself, I know firsthand that when agents evaluate brokerages, they\u2019re looking at much more than commission splits. Training, technology, marketing support, lead generation, mentorship, company culture, and operational support all play a role in the decision-making process. In fact, these were many of the same factors I personally considered when choosing my own brokerage.<\/p>\n

For brokers, understanding what agents truly value has become increasingly important in a competitive recruiting environment. Offering the right mix of services and support can attract and retain productive agents while creating opportunities to justify higher splits, fees, or company standards. However, it\u2019s important to strike the right balance. One of the biggest mistakes smaller brokerages make is trying to offer too many services too quickly, which can create unnecessary costs and operational strain.<\/p>\n

In this article, I\u2019ll break down the services modern brokerages offer, explain the value of each, and provide estimated costs to help you determine which investments make the most sense for your business. Whether you\u2019re building a new brokerage, recruiting more agents, or expanding your current offerings, understanding what agents are actually looking for can help you make smarter decisions as you grow.<\/p>\n

\n\n\n\n\n\n\n
<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Buyer & seller leads<\/td>\nConsistent digital & print marketing<\/td>\nListing preparation & marketing<\/td>\n<\/tr>\n
Transaction management services<\/td>\nAgent signs & lockboxes<\/td>\nMeetings & events<\/td>\n<\/tr>\n
Education & training<\/td>\nOffice management services<\/td>\nEssential software to manage real estate brokerage services<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Buyer & seller leads<\/h2>\n
\n
\"woman<\/figure>\n<\/div>\n

In an agent\u2019s world, prospecting is the name of the game. They\u2019re hungry for leads, and as more companies provide them, that appetite seems to grow. Keep in mind that when brokers supply their agents with leads, everyone wins. With more leads to work, your agents should close more deals\u2014and add money to your brokerage\u2019s pocket.\u00a0<\/p>\n

The game has changed nowadays, making leads more accessible (as long as brokers are willing to pay). However, the benefit of buying these leads directly is that you can also save money on marketing\u2014just cut out the advertising middleman and buy the leads directly from a platform like zBuyer.<\/p>\n

Of course, it\u2019s not as cut-and-dry as all that. Providing your agents with leads means that you\u2019ll need to budget for them. You\u2019ll also need to hold your agents accountable for the leads you provide\u2014that\u2019s a fine line to balance. By offering leads, you may be attracting more junior agents with less experience who may need more coaching and education. This balance is important in keeping your brokerage alive with seasoned professionals as well as the fresh new agents.<\/p>\n

Why smart brokers provide leads<\/h3>\n

Your return on investment (ROI) on providing leads will be directly related to your training and accountability to the agent. Brokerages that do this well can see a three-to-four-times return on their money. Additionally, there are a lot of talented agents who just need a little momentum in their business, which brokerage-supplied leads may provide.<\/p>\n

Lead generation cost breakdown<\/h3>\n

Of course, the cost of providing your agents with leads will vary depending on where your brokerage is located. But if you want to provide enough leads to attract and maintain motivated newer agents, then you should expect to spend anywhere from $10,000 to $100,000 per month on leads. Once you throw in a lead manager, you can expect to pay another $45,000 per year for their salary. Let\u2019s review some of the top lead gen companies<\/a> that brokers should be looking at:<\/p>\n\n\n\n\n\n\n\n\n
Our Picks<\/th>\nBest For<\/th>\nCost<\/th>\n<\/tr>\n<\/thead>\n
Top Producer + Social Connect<\/a><\/td>\nAutomated marketing, built-in CRM, done-for-you lead generation via social media<\/td>\nStarting at $399 per month for five users, contract required<\/td>\n<\/tr>\n
Catalyze AI<\/a><\/td>\nExclusive inheritance property listing leads<\/td>\nStarting at $180 per month for 30 leads, contract required <\/td>\n<\/tr>\n
zBuyer<\/a><\/td>\nNo-contract leads on demand<\/td>\nBuyer leads are ~$7-$12 each, seller leads range from $15-$17 each; minimum spend of $300-$400 per month <\/td>\n<\/tr>\n
REDX<\/a><\/td>\nHands-on brokers who like to educate and train seeking a low-cost option<\/td>\nStarting at $60 per list (FSBOs, expireds, preforeclosure, etc.)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

Consistent digital & print marketing<\/h2>\n
\n
\"Digital<\/figure>\n<\/div>\n

One of the most important lessons learned over my 28-year real estate career is that nothing is more important in an agent\u2019s business than them getting their marketing out consistently. <\/em>Despite all the systems and tools that are available, more than 80% of agents still fail to follow up with their clients after a sale\u2014not even a postcard!<\/p>\n

Brokerage-provided marketing services can include mailing monthly postcards to their sphere of influence (SOI) and farm area as well as helping agents with social media content and creating professional listing<\/a> and buyer presentations<\/a>. Your brokerage can provide marketing services through software, outsourcing, or, when you\u2019re large enough, hiring a full-time marketing manager.<\/p>\n

Agently offers a full AI marketing suite with thousands of real estate social media templates\u2014including buyers, sellers, video marketing, listing marketing, open houses and much more. It automatically integrates your brand so you spend less time on social media. You can also track your productivity and enhance your communication with your broker. Check them out at the link below.<\/p>\n

Visit Agently<\/a><\/p>\n

Why smart brokerages provide digital & print marketing<\/h3>\n

If you want to add a service that provides value and measurable returns in both productivity and profits, then taking over your agent\u2019s marketing is the answer. Agent marketing will attract other agents, increase referrals and repeat business from your agents\u2019 SOI, and\u2014best of all\u2014it helps maintain your brokerage\u2019s brand image and standards.<\/p>\n

Digital & print marketing benefits vs costs breakdown<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n
Service or Task<\/th>\nBenefit<\/th>\nCost<\/th>\n<\/tr>\n<\/thead>\n
Business Cards<\/a><\/td>\nAttracts agents who wish to do more networking<\/td>\n$30 for 500 cards per agent<\/td>\n<\/tr>\n
Social Media Content<\/td>\nAttracts agents looking to build a brand and value digital lead generation<\/td>\n$0-$200 per month per agent<\/td>\n<\/tr>\n
Video Production<\/td>\nAttracts those agents who wish to have that digital edge and polished look<\/td>\n$100-$500 per video<\/td>\n<\/tr>\n
Agent Headshots<\/a> & Photography<\/td>\nAttracts agents seeking help with listing marketing <\/td>\n$100-$300 per shoot<\/td>\n<\/tr>\n
Custom Listing & Buyer Presentations<\/td>\nAttracts busy mid- to high-producing listing agents<\/td>\n$150-$350 per presentation<\/td>\n<\/tr>\n
Just Listed & Just Sold Postcards<\/td>\nAttracts agents seeking marketing help and leads<\/td>\n$75 for 100 postcards (includes print and mail)<\/td>\n<\/tr>\n
Farm Area Mailers<\/td>\nAttracts agents seeking leads and marketing help <\/td>\n$375 for 500 postcards (includes print and mail)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

Coffee & Contracts is a real estate marketing company that offers thousands of social media templates designed specifically for real estate agents. This includes Instagram Reels, carousels, Broke Agent memes, and more. You\u2019ll get access to fresh content and new options every month as a subscriber. You can get started with $15 off your first month with the promo code THECLOSE<\/strong>.<\/p>\n

Visit Coffee & Contracts<\/a><\/p>\n

Listing preparation & marketing<\/h2>\n
\n
\"Listing<\/figure>\n<\/div>\n

This is a no-brainer if you\u2019re trying to recruit listing agents. Many high-producing agents are good at lead generation and sales but can fall short when it comes to marketing and managing their listings.<\/p>\n

That means you can take a big burden off their plate by offering to handle all the details of listing preparation, like cleaning and staging. You may also help them with marketing tasks like photography, video production, sign installation, MLS input, and promotion.<\/p>\n

These services should be outsourced until your real estate brokerage is large enough to support a full-time listing manager. Be sure to negotiate volume discounts with your vendors to keep your expenses within budget. If you\u2019re just dipping your toe into this brokerage service, I recommend looking into providing your agents access to a service like Apply Design, an easy-to-use virtual staging software that charges $7 to $10 per image.<\/p>\n

Check Out Apply Design<\/a><\/p>\n

Why smart brokerages provide listing preparation & marketing services<\/h3>\n

Of course, these services will allow you to attract the right agents<\/a> for your brokerage, but there are other benefits you may not be aware of.<\/p>\n

Maintain your brand\u2019s image & standards<\/h4>\n

This way, listing marketing will be up to the standards of your real estate brokerage and in line with your branding<\/a>. No more cell phone pics, dark and blurry images, or real estate signs printed with the wrong colors or font. Just this by itself will attract image-conscious homesellers.<\/p>\n

Listings sell faster & for a higher price<\/h4>\n

When your marketing is done correctly, you will attract more buyers, too. The more buyers who see your listings, the greater the chance they will sell quickly and for top dollar, and this will make your agents look good!<\/p>\n

Higher splits & fees<\/h4>\n

Believe it or not, many productive and top-producing agents are happy to pay their broker more for the benefit of having all the listing marketing done for them. This provides them with the confidence they need to go after luxury listings and gives them back more time to do what they love\u2014making more sales!<\/p>\n

Listing preparation & marketing benefit vs costs breakdown<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Service or Task<\/th>\nBenefit<\/th>\nCost<\/th>\n<\/tr>\n<\/thead>\n
Staging<\/a><\/td>\nAttracts busy mid- to high-producing listing agents, maintains your brand\u2019s image and standards<\/td>\n$500-$2,000 per listing<\/td>\n<\/tr>\n
Virtual Staging<\/a><\/td>\nAttracts busy mid- to high-producing listing agents who value photogenic listings, maintains your brand\u2019s image and standards<\/td>\n$15-$199 per listing<\/td>\n<\/tr>\n
Deep Cleaning<\/td>\nAttracts agents seeking to offer a unique benefit and show their properties in the best light possible<\/td>\n$200-$400 per listing<\/td>\n<\/tr>\n
Floorplan or Matterport 3D<\/td>\nAttracts tech-savvy agents who want to showcase their listings in the best way possible<\/td>\n$100-$150 per listing<\/td>\n<\/tr>\n
Photography<\/a><\/td>\nHelps you stand out as a broker with top-tier agents<\/td>\n$100-$300 per listing<\/td>\n<\/tr>\n
Drone Photography<\/td>\nCan add a selling point for innovative and luxury agents<\/td>\n$100-$300 per listing<\/td>\n<\/tr>\n
Video Production & Editing<\/a><\/td>\nEven a green screen can help your brokerage stand out with agents <\/td>\n$200-$2,500 per listing<\/td>\n<\/tr>\n
MLS Input & Management<\/td>\nDraw in busy agents who want to focus on selling, not paperwork<\/td>\n$30-$60 per listing <\/td>\n<\/tr>\n
Listing Promotion: Social Media Channels, Email Blast, Newspaper, TV & Online<\/td>\nHelps your agents build their brand and attracts new clients<\/td>\n$30 per email blast, depending on your provider
\n$2,000-$20,000 per month via newspaper, TV, and online ads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

Transaction management services<\/h2>\n
\"transaction<\/figure>\n

If you have a highly accountable group of agents, then any task you can take off their plate will increase their productivity. Simply put: If your agents are chasing paperwork, they are not generating leads. Transaction management is an easy, low-cost way to take some of those red-tape tasks off your agents\u2019 schedules.<\/p>\n

Some brokerages choose to offer this as an \u00e0 la carte service, while others build the cost into their transaction fees and include it with every file.<\/p>\n

Why smart brokerages provide transaction management services<\/h3>\n

Taking over the transaction once it has gone under contract will not only free up your agent\u2019s time, it will also eliminate the challenge of chasing down paperwork from your agents to complete your required brokerage file.<\/p>\n

Since you have to pay someone to manage that file, it is easy and inexpensive to add this transaction management service to the list of what your brokerage provides. I\u2019ve done a breakdown of our top transaction management software picks<\/a> to make the choice as easy as possible.<\/p>\n

Transaction management benefits vs cost breakdown<\/h3>\n\n\n\n\n\n
Service or Task<\/th>\nBenefits<\/th>\nCost<\/th>\n<\/tr>\n<\/thead>\n
Transaction Management<\/td>\nAttracts busy mid- to high-producing listing agents<\/p>\n

Can be added to the tasks of managing the brokerage file<\/p>\n

Agents have more time to lead generate, increasing productivity<\/td>\n

$200-$400 per file or full-time transaction manager for $30,000-$45,000 per year<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

Agent signs & lockboxes (installation, removal & storage)<\/h2>\n
\n
\"Signs<\/figure>\n<\/div>\n

It may sound simplistic, but providing signs and lockboxes and having them installed, removed, and stored is very enticing to agents. Why? Because what self-respecting agent loves to swing a sledgehammer at a steel sign frame to get it into a frozen lawn? No one, that\u2019s who! Even worse is placing 20 open house signs on busy intersections wearing a black Armani suit in 100-degree weather. Been there\u2014hated it!<\/p>\n

Save your agents the pain and embarrassment of having to install listing and open house signs. Let someone else deal with the headache of where to place the lockbox and finagling it onto a metal screen door. Your agents will love you for the simple gesture. To provide this service, you can contract with a local sign company to manage the whole process. The cost is typically $30 to $50 for each install or removal.<\/p>\n

Why smart brokerages provide sign & lockbox services<\/h3>\n

Maintain your brand image & standards<\/h4>\n

If I had a dollar every time I saw one of my brokerage signs printed in the wrong color or with the wrong font, I could buy the Miami Dolphins! Most agents are not in tune with the importance of maintaining a brand, and if they have the ability to save $10 a sign by having them printed more cheaply, they will. If you include listing and open house signs as part of your services, this will ensure that your brand is always presented with quality.<\/p>\n

Promote your brand<\/h4>\n

If your listing and open house signs are branded to your brokerage, you are also promoting your brokerage\u2014and the best part is you only pay when your agents take a listing or hold an open house.<\/em><\/p>\n

Signs & lockboxes benefits vs cost breakdown<\/h3>\n