Kelley Blue Book Homes launched July 7 in 10 states, bringing the Kelley Blue Book name into residential home valuations before seller marketing services and lead distribution begin Aug. 1. The platform was developed with appraisal technology firm True Footage and Cox Enterprises, Kelley Blue Book’s parent company. It is currently available in Arizona, California,…
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Luxury Home Prices Outpace the Broader Market
Luxury home prices are rising faster than the broader housing market, giving agents a reason to revisit how they prospect and advise high-end clients. The median US luxury sale price reached $1.37 million in the three months ending May 31, up 4.7% from a year earlier, according to Redfin’s latest luxury-market report. Non-luxury prices rose…
World Cup Rental Demand Pushes Furnished Rentals Into Focus
World Cup 2026 could bring new furnished-rental demand to host markets across North America, but owners still have to clear local rules, taxes, building restrictions, and realistic revenue expectations. Boston shows how complicated those questions can get. Boston Stadium in Foxborough is hosting seven matches from June 13 through July 9, including five group-stage games,…
Price Cuts Are Testing Agents’ Seller Strategy
Falling list prices are forcing agents to price listings tighter, coach sellers earlier, and re-engage buyers with local data instead of national headlines. This is not a housing crash. In May 2026, existing-home sales ran at a 4.17 million annual pace, with a median sales price of $429,300 and 4.5 months of inventory, according to…
Zillow Premier Agent Review 2026: Is it Worth the Cost?
Zillow Premier Agent (ZPA) is a paid advertising program that connects real estate agents with active buyers through Zillow’s network of sites. It gives agents more visibility in selected markets and can deliver buyer connections through phone calls, emails, and tour requests, but the cost can vary significantly depending on your ZIP code, competition, home…
Project NexusRE Could Give Brokers More Control Over MLS Data
NorthstarMLS and REcore Solutions have introduced Project NexusRE, a patent-pending data-governance layer designed to help MLSs and brokers track how listing data is used by AI tools, applications, websites, and data feeds. The platform is still in active development, with early testing expected in summer 2026. It is not a live industrywide product, and no…
Roomvu Adds AI Landing Pages for Real Estate Lead Capture
Roomvu has added an AI Page Builder to its marketing platform, giving real estate and mortgage professionals a faster way to create campaign-specific landing pages tied to lead capture. The tool builds a branded page from a selected business goal, design style, and agent-provided details. For agents, the product fills a common gap between online…
Zillow Pushes Back on Google Home Listings Ads Traffic Concerns
Zillow pushed back on the idea that Google’s expanded Home Listings Ads pose an immediate portal-traffic threat, telling Barron’s that most of its traffic comes directly to its website. The response followed Google’s expansion of Home Listings Ads across mobile search results in all 50 states. Zillow shares fell 4.9% after the announcement, while CoStar…
Real Estate Commission Splits: Everything Agents Need to Know
If you’re like most agents, diving into the details of your real estate commission splits might not be as thrilling as closing a big sale, but getting it right can make a big difference in your paycheck. As a real estate agent myself, I know how easy it is to focus on the next client,…
AvalonBay, Equity Residential Plan $69B Apartment REIT Merger
AvalonBay Communities and Equity Residential announced a proposed all-stock merger of equals that would create one of the country’s largest apartment REITs. The deal, first announced in May 2026, would give the combined company a pro forma equity market capitalization of about $52 billion, an enterprise value of about $69 billion, and more than 180,000…