Category: Lead generation

Redfin says its hybrid agent pay model is helping it retain top producers and recruit new talent as the Rocket-owned brokerage adds mortgage leads and AI support to the package. Redfin Next combines commission-based earnings with W-2 employment, benefits, company-generated business and centralized support. In an recent RealTrending podcast interview, Redfin Chief of Real Estate…

Rocket Companies reported record purchase and refinance mortgage market share in its Aug. 6 earnings. That’s more than a year after its acquisition of Redfin began feeding home-search prospects into Rocket’s lending business. Rocket posted $2.78 billion in second-quarter revenue and $229 million in net income, according to results reported Aug. 6. The company has…

Zillow reported an 18% increase in second-quarter revenue on Aug. 5, one day after disclosing plans to eliminate more than 500 jobs as part of an organizational restructuring. According to its second-quarter financial results, revenue reached $772 million, above analysts’ expectations of about $758 million. Zillow recorded a $4 million GAAP net loss, compared with…

Artificial intelligence (AI) tools are quickly becoming the real estate assistant agents didn’t know they needed. They can help draft listing descriptions, create social posts, summarize market data, repurpose videos, improve listing visuals, automate follow-up, and take repetitive tasks off your plate so you can spend more time actually talking to clients. That said, AI…

Lofty introduced House.ai at Inman Connect San Diego on July 28. The consumer platform is positioned as a way to assess homebuying readiness before connecting prospects with agents and mortgage professionals in its network, according to coverage of the announcement. The company says House.ai will complete some early financial-readiness work and deliver more transaction-ready prospects….

The average 30-year fixed mortgage rate rose to 6.55% for the week ending July 16, its highest level of 2026 and the highest reading in nearly a year, according to Freddie Mac’s latest rate survey. The average increased from 6.49% one week earlier and 6.43% on July 2, reversing the month’s initial decline. The increase…

Kelley Blue Book Homes will begin marketing to sellers and distributing leads to participating agents on August 1, less than a month after launching its residential valuation platform. The consumer site is already live in 10 states, offering homeowners free price reports while agents apply for subscription-based access to selected ZIP codes. Monthly pricing, projected…

Home prices are rising by double digits in several affordable, inland college towns while national growth remains modest. Morgantown, West Virginia, led the markets studied with a 12.9% year-over-year increase, followed by Syracuse, New York, at 12.5% and Tuscaloosa, Alabama, at 10.6%, according to a new college-town housing analysis. The three markets posted double-digit gains…

Pay-at-closing real estate lead companies can be appealing because agents do not pay upfront for leads. Instead, you only pay a referral fee when a transaction closes. That can make these platforms less risky than traditional paid lead generation, especially if you want to avoid monthly ad spend or the unpredictability of cost-per-lead campaigns. But…

Kelley Blue Book Homes launched July 7 in 10 states, bringing the Kelley Blue Book name into residential home valuations before seller marketing services and lead distribution begin Aug. 1. The platform was developed with appraisal technology firm True Footage and Cox Enterprises, Kelley Blue Book’s parent company. It is currently available in Arizona, California,…