Category: Lead generation

Luxury home prices are rising faster than the broader housing market, giving agents a reason to revisit how they prospect and advise high-end clients. The median US luxury sale price reached $1.37 million in the three months ending May 31, up 4.7% from a year earlier, according to Redfin’s latest luxury-market report. Non-luxury prices rose…

Falling list prices are forcing agents to price listings tighter, coach sellers earlier, and re-engage buyers with local data instead of national headlines. This is not a housing crash. In May 2026, existing-home sales ran at a 4.17 million annual pace, with a median sales price of $429,300 and 4.5 months of inventory, according to…

Zillow Premier Agent (ZPA) is a paid advertising program that connects real estate agents with active buyers through Zillow’s network of sites. It gives agents more visibility in selected markets and can deliver buyer connections through phone calls, emails, and tour requests, but the cost can vary significantly depending on your ZIP code, competition, home…

NorthstarMLS and REcore Solutions have introduced Project NexusRE, a patent-pending data-governance layer designed to help MLSs and brokers track how listing data is used by AI tools, applications, websites, and data feeds. The platform is still in active development, with early testing expected in summer 2026. It is not a live industrywide product, and no…

Roomvu has added an AI Page Builder to its marketing platform, giving real estate and mortgage professionals a faster way to create campaign-specific landing pages tied to lead capture. The tool builds a branded page from a selected business goal, design style, and agent-provided details. For agents, the product fills a common gap between online…

Zillow pushed back on the idea that Google’s expanded Home Listings Ads pose an immediate portal-traffic threat, telling Barron’s that most of its traffic comes directly to its website. The response followed Google’s expansion of Home Listings Ads across mobile search results in all 50 states. Zillow shares fell 4.9% after the announcement, while CoStar…

Many people who ask, “Should I become a realtor?” are interested in the career but aren’t sure they have the “right” personality for it. The truth is, it’s not about having a certain personality; it’s about using strategies that actually match how you naturally operate. Most agents struggle not because they can’t succeed, but because…

In an industry where emails and social media messages are instant, sending handwritten real estate prospecting letters can feel like a breath of fresh air. It’s a great way to make a lasting impression, especially if pulled off correctly. In this article, I’ll share 11 real estate prospecting scripts plus some actionable tips to help…

Hosting an open house is a balancing act. You’re trying to keep various conversations going, gauge interest in the property, and make sure everyone who leaves has a positive feeling about the home. Sometimes you’ll need icebreakers for neighbors, while other times you need to keep a serious buyer engaged. I’ve found that when it…

Hosting an open house is an ideal opportunity to connect with buyers looking for a new home and sellers interested in listing theirs. According to the over 100,000 agents who read our newsletter, over 67% reported closing a buyer or seller they met at an open house. To capitalize on your lead generation efforts and…