Category: Lead generation

Real estate text message scripts can be a game-changer for converting leads, especially when most prefer texting over phone calls; just think about how often you ignore calls! It’s still important to ask your clients what form of communication they prefer, but don’t be surprised when they respond with texting. Below, I share several scripts…

Real estate agents juggle marketing, lead follow-ups, listing preparation, and client communications — all while trying to close deals. Thankfully, artificial intelligence (AI) tools, like ChatGPT, have quickly become useful for handling many of these high-priority tasks.  With the right prompts and context, ChatGPT can help you write listing descriptions, create marketing content, respond to…

Real-estate pop-by gifts are small, thoughtful, and usually inexpensive presents that you give to clients as a way to stay in touch or build relationships. When you “pop by” to drop the gift off, you stay top of mind, build trust, and pave the way for repeat business and even referrals. Your goal should be…

While organic marketing is important for every business, buying targeted real estate leads is the fastest way to fill your pipeline. However, not all lead sources are created equal. The best lead gen platforms offer high-quality, targeted leads that align with your market and business goals.  In this article, I’ve listed the best places to…

As a real estate agent, having a steady flow of leads is critical to the success of your business, especially since only a small fraction turns into an actual client. That’s something that I struggled with immensely when I first got licensed as a real estate broker in California back in 2018 — and life…

Expired listing scripts offer structure and help build rapport quickly. Think of it this way: sellers with expireds are probably frustrated and unsure of their next move, and need someone with a clear plan to get their property sold. That’s where you come in! Do your homework, and personalize your approach. The best expired listing…

​​The list of things to do as a real estate agent is seemingly never-ending, but that’s where a fantastic customer relationship manager (CRM) comes into play. The best real estate CRM software makes your life easier with features like task reminders, marketing automations, lead scoring, and AI-powered tools to help you more easily and efficiently…

The Zestimate is Zillow’s automated home valuation tool. It uses public data, MLS records, and proprietary algorithms to instantly estimate a property’s market value, with no agent or signup required. It’s one of the most widely used pricing tools in real estate, but also perhaps the most misunderstood. That’s why so many clients ask: “How…

Reaching out to owners of expired listings is a prime opportunity for agents. A well-crafted, personalized, empathetic, and solution-focused letter can turn cold leads into clients. Below are seven expired listing email templates, along with tips for writing and customizing your own. Download The Close’s Expired Listing Letter Templates 1. Include agent & neighborhood statistics…

When it comes to browsing listings, connecting with real estate agents, or marketing a property, Homes.com and Zillow are two of the biggest names in the game. While they might seem similar at first glance, each platform brings something different to the table, especially when it comes to tools for agents, advertising options, and user…