Category: Lead generation

​​The list of things to do as a real estate agent is seemingly never-ending, but that’s where a fantastic customer relationship manager (CRM) comes into play. The best real estate CRM software makes your life easier with features like task reminders, marketing automations, lead scoring, and AI-powered tools to help you more easily and efficiently…

The Zestimate is Zillow’s automated home valuation tool. It uses public data, MLS records, and proprietary algorithms to instantly estimate a property’s market value, with no agent or signup required. It’s one of the most widely used pricing tools in real estate, but also perhaps the most misunderstood. That’s why so many clients ask: “How…

Reaching out to owners of expired listings is a prime opportunity for agents. A well-crafted, personalized, empathetic, and solution-focused letter can turn cold leads into clients. Below are seven expired listing email templates, along with tips for writing and customizing your own. Download The Close’s Expired Listing Letter Templates 1. Include agent & neighborhood statistics…

When it comes to browsing listings, connecting with real estate agents, or marketing a property, Homes.com and Zillow are two of the biggest names in the game. While they might seem similar at first glance, each platform brings something different to the table, especially when it comes to tools for agents, advertising options, and user…

Let’s talk about expired listings — properties that were recently on the market but couldn’t find a buyer before their listing expired. While it might be challenging to get these listings, agents armed with a strong marketing strategy and a thoughtful outreach approach can succeed. Read along as I review strategies for how to get…

Are you getting frustrated with leads rarely turning into closed deals? As a licensed broker myself, that’s something I totally get! Fortunately, there are plenty of solutions to this problem, and one of them is working with the right lead generation company. The best lead gen companies have the capability to generate, manage, and nurture…

Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft…

Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s…